chi-cha is a Japanese-owned matcha brand that offers a quick, hassle-free energy boost for busy students and professionals via portable, recyclable juice boxes. The brand name playfully combines "Chi" (energy/to consume) and "Cha" (tea), while its overarching marketing strategy carefully balances traditional matcha heritage with modern convenience. Visually, chi-cha stands out with a nostalgic, retro aesthetic inspired by classic Japanese video games and konbini (convenience store) packaging. By combining pixelated designs, carefully selected typography, and a vibrant green and pastel color palette, this project showcases a thoughtful, culturally respectful, and highly recognizable brand identity.